The Right-of-first refusal is a contractual right that gives the shareholder the option to purchase the shares before the offering is made to others.
An “exit” is the process by which founders, management and investors in a startup or growth company successfully find public or corporate buyers for some or all of the company’s shares.
The most popular exit strategies are:
• A merger with another company, either public or private
• An acquisition by another company, either public or private
• An Initial Public Offering (“IPO”) whereby a private company offers its shares to the general public through a registration process with the Securities and Exchange Commission (“SEC”)
• A private placement, whereby the company sells its securities to accredited or institutional Investors.
When deciding whether to exit or remain independent, a company’s management
and board of directors should consider several factors:
How does an exit strategy fit with the company’s original business plan objectives? A company’s ability to stand as an individual entity should not be compromised by its pursuit of an exit.
• Is the company approaching an exit in a position of strength or one of weakness? Has the marketplace dictated the need for a significantly larger scale that can be gained through an IPO or M&A or has the market
deteriorated such that being acquired is a means of survival?
• What are the financial motives behind the pursuit of an exit strategy? A successful exit strategy balances the need for additional growth capital with the need to provide returns on capital to early investors who, after several years, often seek liquidity.
• What is the risk/reward trade-off of conducting an exit strategy vs. remaining a stand-alone entity? It is important to examine the pros and cons of exiting. Does the potential for expansion and access to additional
capital outweigh potential dilution of ownership and the loss of job security?
• Is the company able to manage itself throughout the process? Execution of an exit strategy involves a significant amount of time and money, especially the IPO process. Does the company have sufficient funds to complete an exit strategy? Do the management team and board of directors have the
ability and qualifications to lead the company through this process?
(Ref: Liang, Jim and Florence, Tony, Private Equity Exit Alternatives, Morgan Stanley, November 2003)
What is the state of public markets? Public markets are volatile, and a
successful exit strategy largely depends on market timing. Many IPOs have
been pulled at the last minute at a high cost due to unfavorable market
conditions.
• What is the state of the company’s systems and controls? Before conducting
an exit strategy, a company will be subjected to a stringent due diligence
process to ensure that all of the proper systems and controls are in place. Is
the company ready for the intense scrutiny of its management and
operations that accompanies the exit process?
• What decision is in the best interest of shareholders? Evaluate the timing of
the exit – would it benefit shareholders to continue to strengthen the
company as a standalone entity and fetch a higher valuation at a later time,
or is now the optimal time to exit?
Does the business solve a particular problem, and if so, is there a large
market demanding that the problem be solved?
• How accessible is the target market?
• What kind of capital do you have/need to open access to these markets?
• What is the company’s track record in meeting or achieving goals and performance measures?
If a company is to conduct an IPO as its exit strategy, it needs to begin operating like a public company well beforehand. Some GPs note that it should be fully functional as a public company at least 2 quarters before the IPO. Even in an M&A deal, an acquirer will not want a company with sloppy controls, inaccurate financial
statements, or other questionable practices. It is important to introduce accounting, financial, and legal internal controls early on in the lifecycle to create the perception that the company is ready for public scrutiny. Some actions a company can take prior to conducting an IPO include 1) cleaning up its financial records and ensuring they are free of material misstatements; 2) creating an investor relations department to prepare to deal with investors and analysts; and 3) establishing controls to ensure the timely and accurate preparation of the upcoming disclosures required of a public company.
Furthermore, Sarbanes-Oxley has created even more rules for public companies, making it expensive and difficult to find qualified directors. For example, under this new act, five of a company’s directors must be financially literate and at least two must have had a CPA license at one point.
The cost of the legislation is meaningful and often means that a company might conduct a trade sale in today’s environment (versus an IPO pre Sarbanes Oxley). At a recent Tuck conference, one VC claimed that compliance costs shaved 4-5 cents/share from portfolio companies. A buyout firm viewed the costs for
compliance to be on the order of $1-2MM a year in ongoing efforts, depending on the size of the company, and noted that the cost of D&O insurance has also risen dramatically.
Selection of Underwriter:
During our interviews with private equity firms, general partners noted that pricing, sell-side coverage, and
company positioning are important factors to consider when choosing an investment bank. Other key questions include:
• Is the underwriting firm too large or too small to handle the size of the issuance?
• Does the underwriting firm have experience in the relevant industry sector?
• Does the underwriter have a wide client base and the ability to distribute shares to a range of institutional and individual customers?
Once a company has selected an underwriter or underwriting syndicate, a non-binding letter of intent is drafted. The letter of intent includes a description of the security, the tentative number of shares to be issued, a tentative price range, underwriters’ compensation, the type of underwriting (firm commitment or best efforts), and which expenses the company will be responsible for if the offering doesn’t succeed. The agreement does not become final until the SEC approves the issue and all parties sign a contract, binding them to the letter of
intent.
The spread is expressed as a percentage of the gross proceeds of the offering and is typically about 7%. The fee paid to the syndicate to compensate them for their expenses and risk is called the syndicate allowance. The lead underwriter also receives a percentage of every security sold, known as the manager’s fee.
The Pre- Filing period:
The preparation of the registration statement, usually the Form S-1, begins after the letter of intent has been signed.
During the pre-filing period, it is imperative that the issuing company makes no offers to sell its securities. Formal or veiled attempts at publicizing an offer to sell securities before the registration statement is filed, also known as “gun-jumping”, is strictly prohibited as it could generate demand for the issuance with potentially
misleading information.
The Waiting Period (or Cooling Off Period)
The waiting period is the time between the filing of the registration statement with the SEC and its effective date. The road show gives an indication of the demand for the new issue, but any indications of interest are non-binding. A red herring, or preliminary prospectus, can be given to potential investors. A red herring does not include any price-related information on the securities since the offering price is not set until the effective date.
A tombstone ad is also permitted during the waiting period to provide limited information on the IPO.
After the registration statement is sent to the SEC, there is a review process whereby the SEC and the company intending to go public exchange edits. Typically, the SEC takes an average of 30 days to release its initial revisions in a comment letter.
The Post-Effective Period
After the revisions have been made to the registration statement and approved by both the SEC and the company, the statement becomes effective with the SEC. During the post-effective period, offers to buy and sell may be made freely. Investors, management, and insiders owning pre-IPO shares in the issuing company
are subject to a lock-up period, typically 180 days after the IPO is declared effective, where they are not allowed to sell their shares. If insiders were allowed to sell their shares immediately, it could cause a downward spike in the company’s stock price, undermining the initial public offering price. Furthermore, pre-IPO shareholders are often limited in the amount of shares they can sell, as large sales might convey the perception to investors that early stakeholders lack confidence in the company’s future.
After the IPO
Public companies have an obligation to report matters through press releases that could have a material impact on their business, such as earnings revisions, merger/acquisition activity, or management changes.
insider trading, or trading securities based on non-public information, is strictly prohibited. Along those lines,
Regulation Fair Disclosure (“Reg FD”) went into effect in October 2000. This rule bars companies from practicing “selective disclosure” of pertinent nonpublic information. It is especially applicable to the disclosure of information to analysts and institutional investors. If information is disclosed unintentionally, a subsequent
press release must be issued 1) within 24 hours of the disclosure or 2) before the next market opening, whichever is later. There are also numerous other disclosure and corporate governance rules depending on the exchange on which the company trades.
Mergers and Acquisitions Preparation
Issues to take into account when considering merging with another company or getting acquired. • Who is the potential acquirer? A company in the M&A market should take the time to identify its own strengths and weaknesses and then compare them to those of the potential combining/acquiring company. It is important to understand what the acquirer has to offer, how these attributes would benefit the target company, and the motive behind the desire to merge or acquire. Common motives behind the pursuit of a merger or acquisition
include the following:
Strategic: the target company has a technology or service that the acquirer cannot or will not build or develop on its own.
Defensive: the target company offers too much competition or is stealing too much market share from the acquirer.
Financial: the purchasing entity needs the target company to strengthen its financial statements.
Growth: a financial conglomerate has the capital, a well-developed distribution network, and certain expertise to further develop an existing company.
• What will be the impact on the target company’s business? When considering M&A activity, it is necessary to assess whether or not the combination will enhance the target company’s core competencies. Will the
acquirer provide the target with the best opportunity to expand and gain additional market share? Are the founders and initial shareholders ready to relinquish their leadership and control of the company if necessary?
• What will be the impact on the management and employees? Retention of key management and personnel can be critical. Furthermore, employees often become nervous upon hearing rumors of M&A activity within their own companies, especially since it can lead to downsizing and layoffs. In fact, studies found ‘employee problems’ as being responsible for between one-third to a half of all merger failures.10 If downsizing must occur, it is important to conduct it in a sensitive manner as it will affect the morale and loyalty of existing employees.
• How will a merger/acquisition impact investor returns? M&A activity is the exit strategy of choice in today’s economic environment, partially because it usually allows investors to exit faster than an IPO. However,
competition among acquirers has declined in recent years, allowing buyers to shop around and negotiate cheaper deals, resulting in lower returns for early investors.
Dutch Auctions
Dutch auctions have recently been brought to the forefront given the highly publicized Google IPO. W.R. Hambrecht introduced the OpenIPO, a Dutch auction, in 1999. Since then a handful of companies have used the process to go public including Peets Coffee & Tea and Overstock.com. In a Dutch auction, a company reveals the maximum amount of shares being sold and sometimes a potential price for those shares. Investors then state the number of shares they want and at what price. Once a minimum clearing price is determined,
investors who bid at least that price are awarded shares. If there are more bids than shares available, allotment is on a pro-rata basis--awarding a percent of actual shares available based on the percent bid for--or a maximum basis, which fills the maximum amount of smaller bids by setting an allocation for the largest bids. It remains to be determined whether the Dutch auction method will become a popular alternative to the traditional IPO.